Easy-to-try and hard-to-understand

Easy-to-try and hard-to-understand is a business strategy about choosing a niche. Experiment with many small, easy-to-try and hard-to-understand activities. Think of it as testing with minimal time and resources, while gaining Diversity of Experience as added value – learning by doing. A niche is profitable because it is hard for others to understand, while you are already in it, earning money and having the time to improve, finally understand it and do scaling.